Go Independent
Build a consulting or coaching business that pays well AND feels authentic to who you are
Without burning out, self-promoting, or needing an online following
You're great at what you do. Clients love working with you.
But landing NEW clients? That feels uncomfortable. You hate the idea of selling yourself. It feels inauthentic and unnatural.
So you spend months perfecting your website, brand, and offers — or avoiding marketing all together.
Either way, you end up scrambling for clients wondering who in the world is going to hire you.
The truth is that you don't need a perfect brand, social media presence, or heavy sales pitch to land clients.
You need to learn how to have authentic discovery calls and chemistry conversations that make buyers say, "we've got to work with you!"
This works even if you're still employed full-time for someone else or haven't landed a sale in months.
It’s simpler than you think, and you can start right away.
The Simple, Organic Path to Landing Clients
Most consultants spend months worrying about their website, offers, and social media presence — searching for the "perfect niche.”
But none of that matters in the beginning. In fact, it’s usually a massive distraction.
The most important thing is getting in front of real buyers, and learning to have authentic, non-salesy discovery conversations with them.
How It Actually Works:
Talk to real buyers to understand their problems
Genuinely give a damn about what they’re saying
Directly offer to help them, even if you don’t have “the answer” yet
Focus less on “looking good” and more on genuinely helping people.
It’s common to worry about how you’re being perceived by your old coworkers, friends, and folks in your network.
Or to mimic what other consultants and coaches are doing online, thinking that it will lead to sales even if it feels inauthentic to you.
Rather than worry about your image, focus your attention on understanding and solving your clients’ most pressing problems.
Be direct. Offer to help them. And start asking deeper questions that get them to share exactly what they’re willing to spend money on right now.
That way there’s no guessing. You’ll know their exact problems and why working with you is so important.
This makes selling feel natural and organic. Because you’re not pitching them. You’re genuinely offering them a solution to a problem that MUST be solved.
Go Independent teaches you how to find buyers, speak directly to their problems, and make irresistible offers—so you stop second-guessing and start closing deals.
The Go Independent Process
Here's exactly what you'll learn in Go Independent—a 4-step formula to land clients, make great money, and feel good in the process.
STEP 1 - Authentic Selling
Stop feeling like you need to prove yourself. Start showing up as the expert that you already are and that buyers want to hire.
As the seller, you have the value. You have something people want. That’s why you never have to convince them to hire you. Because YOU hold the solution to their problems.
Once you TRULY realize this, you’ll stop over-analyzing, over-working, or avoiding sales. You’ll stop trying to prove your worth, and it will all feel so much simpler.
You’ll focus on what actually matters: uncovering their top-dollar problems and offering to help — which is how they’ll know you’re right for them!
This works in any industry — big business, small business, and everything in between.
This is the first thing you'll master in Go Independent—the mindset shift that makes everything else possible.
STEP 2 - Irresistible Offers
Create offers clients say "yes" to immediately—without months of planning.
This module will teach you the simplest way to package your offers so that they address your clients' top-dollar problems—the ones they're willing to spend money on right now.
This way you're not sitting around "waiting to hear back" for 6 months while they try to "find the budget" to work with you.
You'll learn:
How to identify the top-dollar problems your clients are willing to pay you to solve right now
What goes into an irresistible offer and how to make it simple to sell and deliver
You'll walk away knowing exactly how to package what you do in a way that buyers can’t refuse.
STEP 3 - Value Based Pricing
Command the money you're worth—even if you're new to working on your own.
Go Independent helps you protect your time and avoid burnout with pricing that reflects your true expertise and value.
You're going to learn how to get people to see you as top talent — in a way that honors your expertise and experience.
You will also learn how to sell for results rather than selling your time. It will get you out of the weeds and into the highest-impact work with your clients.
By the end of this module, you'll know exactly what to charge and how to confidently present your pricing without guilt or hesitation.
STEP 4 - Perennial Pipeline
Build a referral engine where other people market for you—so you never run out of leads.
You'll learn how to:
Convert casual conversations into "wow me" conversations that have people asking, "so wait... what do you do? I've got to know."
Hold powerful discovery calls that naturally lead to proposals and sales
Build a referral system where others are constantly sending clients your way
Once you master this step, you'll never worry about where your next client is coming from—you'll have a system that brings them to you.
I walk you through all 4 steps so you're never left guessing. Once you master them, you've got them for life. It's the end of working for someone else.
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Anu Pandey
BIZ TRANSFORMATION CONSULTANT
“I cannot overstate how my life has changed from top to bottom”
RESULT: $50,000 increase in income -
Dave Tennenbaum
SALES CONSULTANT & COACH
“I knew it was time for a change. It became clear that I had something to offer, and starting my own business was the best way”
RESULT: $62,000 proposal in first month of starting his business
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Stacy Handler
NONPROFIT STRATEGIST
“I overcame my fear of failure and gave myself permission to voice the things I really want in my career, namely to be a CEO and Founder”
RESULT: $300,000 in revenue, first year in business
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Brett Taylor
VIDEO GAME DESIGNER
“Today I trust my intuition more and am able to validate and allow my life choices instead of getting bogged down by loud, small thoughts.”
RESULT: $50,000 income increase, $240,000 grant awarded by Meta
You’re invited to a community of independent professionals who are all on the same mission.
If we can do it, so can you!
“The way you’ve packaged what you’re doing is so different. I was looking at a lot of offerings, and yours really stuck with me. There are so many bros out there doing this the wrong way. But you are so different. And you made it so easy to digest.”
A Proven formula for success
I built Go Independent after selling over $2.7 million in consulting and coaching services. I’ve sold everything from $19 workshops online to $400,000 consulting projects to the worlds leading organizaitons.
I’ve helped hundreds of professionals like you launch and grow thriving consulting and coaching businesses.
I’ve helped folks from Wall Street to Silicon Valley and everything in between – designers, researchers, project managers, engineers, consultants, architects, academics, actuaries, teachers, sales professionals, marketers, the list goes on.
If we can do it, you can to!
How it works / What’s Included
3 Essential Supports
The Go Independent Curriculum On Demand with 20+ lessons walking you through how to authentically market and sell your services, one conversation at a time.
Weekly LIVE Coaching to coach you through the process and apply it to your specific industry and area of expertise.
Online Community Forum to get direct feedback as you implement the process (networking, discovery calls, proposal writing, and beyond).
A 1-time investment of $2400 gets you lifetime access to the program
You get immediate access to the online curriculum, online community, and weekly live coaching calls the minute you sign up. You’ll also receive lifetime access to the program and any enhancements as long as the program is offered in the market.
What’s Inside the Go Independent On-Demand Curriculum?
A highly curated set of 20+ lessons that walk you step by step through landing your next client, building a pipeline, and growing your business in a way that feels authentic to who you are.
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Learn how to sell organically without pitching, self-promoting, or needing an audience online
Master the art of conversational selling through high-converting discovery calls and proposals
Learn to handle objections as a service to your clients — without pushing or convincing them.
Let go of misconceptions and limiting beliefs about selling, marketing, and making money
Untangle your self worth from your work so that you can do business calmly and with a sense of peace and ease.
Expand your capacity to take risks, navigate uncertainty, and handle challenging emotions while growing your business.
Tools To Support You:
The Whisper Campaign - how to naturally talk to people you already know without using them or seeming salesy / desperate
The Objection Blueprint - the exact language and script for walking clients through their objections about price, timing, and beyond.
The Reinvention Model - how to shift your thoughts and emotions so selling feels natural and making money becomes inevitable.
The Talent Translator - how to identify and showcase your highest value skills and offer them confidently to clients who are in need.
The Go FAR Daily Planning Tool - how to structure your time and calendar every day so that you’re not over-extending, over-working, or burning out.
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Package your skill set into an irresistible product suite that makes clients say “Yes!” to working with you
Uncover the exact needs of your clients so that you’re always in demand — no matter how the market is performing.
Define and communicate your values, value proposition, and your personal brand so you always know how to talk about yourself and your business in a compelling way.
Package your skill set as a high ticket coaching or consulting offer
Position yourself as a strategic value add vs. tactical executor
Tools to Support You
Simple Offer Protocol - how to craft simple proposals and offers that reflect you client’s biggest problems (the ones they’ll pay to fix now vs. later)
Marketable Skills Assessment - how to know which skills are most in demand, and how to offer them as a service to premium clients.
Professional Success Inventory - how to lead with your strengths and stop worrying about your weaknesses or past failures
Sales Page Blueprint - how to present your your business and offers on your website so it lands for clients.
Personal Brand Inventory - how to talk about your skills in a way that makes clients want to work with you.
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The formula for commanding top dollar on the market
Identify the essential outcomes you deliver and communicate why they’re so valuable
Establish a price that reflects the value of these outcomes
Craft high-converting proposals with aligned pricing
Set clear revenue targets and determine the price and volume of sales required to hit them
Stop selling your time for money
Reclaim your calendar and time
Tools to Support You:
The Revenue Equation - how to set and reach revenue goals that allow you to live your life and grow your business at the same time.
Value Based Pricing Calculator - the exact formula for calculating your prices.
High Converting Proposal Template - the structure and format to follow for crafing winning proposals.
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Build a predictable pipeline of clients and cash.
Land sales in your Natural market
Activate your network for growth — online (if desire) and offline
Track, monitor, and evaluate your sales and marketing
Develop a simple and effective website
Establish your presence on social media without constant posting or inauthentic pitching
Tools to Support You:
Go To Market Now (GTMN) Framework - how to immediately go to market and build a pipeline of buyers who want to work with you.
The Reconnection Blueprint - the exact script for reconnecting with old coworkers, friends, and contacts in a non-salesy way.
Social Media Marketing Essentials (Optional) - the simplest an most effective way to promote your services online.
Website Wizardy Builder- the exact formula for creating a low-effort, compelling website that speaks to your buyers.
The Outreach Exemplar - the exact templates and scripts I used to activate my network and start landing sales immediately when I firt went independent.
How Does Weekly Live Coaching Work?
You’ll get coached and watch teammates receive coaching on the same issues you’re facing — getting ghosted, setting your prices, handling objections, and dealing with the discomfort of selling yourself and your services.
You’ll use the coaching to apply the curriculum and process to your exact industry and area of expertise — and start landing sales quickly.
How does the Online Forum Work?
The community chat where you can interact with Chris and the team on a regular basis / between weekly coaching calls.
Use the forum to submit questions daily and get direct feedback on your networking efforts, pricing, discovery calls, outreach / communications, and beyond.
Join now for a one-time investment of $2,400 and get lifetime access to:
Learning Portal with the Go Independent process, on demand
Weekly Live Coaching
Daily Q&A and feedback
A Community of Top Independent Professionals